Workshop Managing Integrated Tourism Experiences From Idea to Execution

September 01, 2025 As part of its specialized training programs, Tamkeen Institute at Batterjee Medical College hosted a workshop titled “Managing Integrated Tourism Experiences: From Idea to Execution.”
The session was delivered by Mr. Ahmed Aljuaid, founder of Rich Experience for Travel & Tourism, and ran for two hours. It explored how ideas can be transformed into market-ready tourism products while emphasizing the importance of integrating different components of the tourism sector into a seamless experience.
The workshop introduced students to the principles and value of integrated tourism experience management, equipped them with practical skills to design innovative and holistic tourism offerings, and encouraged creative thinking to convert concepts into executable projects. This initiative directly supports the Health and Wellness Tourism Program, developed in partnership with Red Sea Global, and helps prepare students to meet both local and international market demands.
Through initiatives like this workshop, Tamkeen Institute reaffirms its commitment to providing innovative, industry-aligned training that prepares students for real-world impact.